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The 5 Ts of Word of Mouth Marketing

By JNSwanson

I am a talker. Not in the “person who talks all the time” sense of that word. In fact, I spend a lot of time not talking. In a crowd, unless I’m in front presenting, I’m at the back listening. I am, however, a talker in the sense that Andy Sernovitz describes talkers. For Sernovitz, […]

March 2, 2009 Filed Under: marketing Tagged With: Jon Swanson

I wanted to give him my card

By JNSwanson

You are thinking business card, right? I mean after reading that title?Nope. I’m talking about giving someone my gift card, for coffee. This week I almost ran out of a coffee shop to give a frustrated customer my giftcard for the place because they hadn’t been served well. The store’s mistake and I wanted to […]

February 19, 2009 Filed Under: customer service, mistakes Tagged With: Jon Swanson

okay coffee, great customer service.

By JNSwanson

I drink a lot of coffee. So when we saw the sign that said, “World’s best coffee” at the Coldwater, Michigan exit from I-69, I decided that we had to stop later in the day. Nancy and I were going to her folks to return a computer that I had been working on. It’s a […]

January 22, 2009 Filed Under: customer service Tagged With: Jon Swanson

There is always something

By JNSwanson

By Jon Swanson We have a local mechanic. He’s a nice guy. We’ve talked often over the last few years, more often than I would like some months. He does the work. He’s nearby. He’s friendly. But almost every time there is work to be done…I have to go back. Something is missed. A bill […]

January 15, 2009 Filed Under: customer service, mistakes Tagged With: Jon Swanson

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