Two examples of customer service opportunities. The other day I walked into a donut place for a cup of coffee. I was pretty focused on my next task as I ordered a small decaf. I got my coffee, paid my $1.39 plus tax. As I turned to walk out, I saw the sign. “Large coffee […]
the difference it makes
People wonder about developing an online presence. People question the value of using twitter. People debate whether twitter should be used for marketing or PR or anything significant. One such conversation was happening at a conference on blogging one Saturday morning recently, with marketing professionals passionately making claims. During the conversation, I leaned over to […]
the handwriting on the wall
Gino’s makes great pizza. They take a long time baking it. We’re not talking 20 minutes long time. We’re talking 45-50 minutes from the time the order is taken until you start to eat. That’s a long time, no matter how good the pizza is. So Gino’s, in Chicago, somehow came up with a great […]
Cleaning up coffee
Jon looked at the spilled coffee, jumped up, fetched paper towels and began cleaning up. Ten minutes before, all seven people in the circle had been talking about store appearance. One person was talking about employees who stand around talking. Another told of being required to carry a rag, so he could front, face, and […]
