By Jon Swanson We were out for dinner with eighty of our closest friends. The server spilled on Nancy’s coat, the cream sauce from the stuffed mushrooms. She immediately got her manager. James came over. Apologized clearly and specifically. He told us to get it cleaned, laughed with others at our table who asked for […]
Thinking differently about common tools
I’m from a big town. 300,000 people live within 14 miles of me. It’s almost the smallest town I’ve lived in. When I look at a placemat like this, I think “small town.” It’s an advertising medium designed for people without access to or budgets for large media. It’s an advertising medium designed for diners […]
Missing the train
I knew where I was going in the big box office supplies store. I go there regularly, though not often enough that my face is known. When I got to the aisle I needed, I walked past two employees. They were deep in conversation. I quickly figured out that one was probably in training. As […]
They are coming
“Serving fine concessions since 2008” That’s the branding statement for the Homerun Hut. It’s the concession stand at a local athletic club. After some years of inconsistent operations, a young couple took on the operation for the summer. Her dad is the club president and opened the door. They are a good pair. They’ve been […]
