It’s Super Bowl Sunday. I knew two teams were vying for a trophy. And the media didn’t let me forget that lots of advertisers were going for best commercial. What I didn’t know was that I also would be running a contest, a contest in terms of customer satisfaction (the customer being me). Here is the…
A common assumption among people wanting to start a business is that coming up with the idea is the hardest part. When you talk with people already in business, though, they often comment that the business idea was the easiest step to take. Small-business owners mention that they didn’t realize how hard it would…
Buying a business can be a great way to get started. You already know if the business can make it, plus you already have an existing market base who know you exist. Before going too far into examining the business, you, as the prospective owner, need to consider what is prompting this decision to buy….
Going into business is a huge commitment. It is a commitment of money, time and mental stamina. Yet for all of the commitment that a business owner might put into it, he or she has no guarantee that any small business will succeed. Achieving success is the goal, but finding it is the challenge. Besides…
The bottom lime for survival of a business eventually comes down to making sales. You need to get money coming in the door. There are many ways that you, as a business owner, can make your product and services available. One way used successfully by many art and craft businesses is by participating in shows…
The holiday season generates substantial revenues, as well as browsers, for most small businesses. That means the owner and all of the employees are very busy. So business owners are not looking to add more to the list of things to do during this time of year. Yet, small-business owners need to remember this may…
One factor can be found among most small-business owners who start, survive, thrive and grow. That factor is the willingness to leave their comfort zone. Business-development experts frequently encourage small-business owners to be attuned to the market and ready to adjust to outside influences and changes in their business environment. Yet internally, owners, or those…
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