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Small Biz Survival

The small town and rural business resource
  • entrepreneurship | marketing

    Happy people = Testimonials

    ByBecky McCray March 7, 2006August 27, 2014

    Are you getting mileage out of your happy people? Testimonials are the way to go! Over at Small Town, Big Ideas, they are making use of employee testimonials because they are proud of the working culture they have built. Somehow, I think we may talk more about this, and soon! … Stay tuned! [small biz]…

    Read More Happy people = TestimonialsContinue

  • rural

    The ‘other 85 percent’

    ByBecky McCray March 6, 2006August 27, 2014

    Tom Peters was interviewed recently by the Wisconsin press. After commenting on all the usual “stars” in business, Tom turned an interview question directly toward … us. “But let’s not forget the ‘other 85 percent,’ the largely ignored and under-reported ones working at body shops, spas, independent insurance agencies, 5-person accountancies, real estate brokerages, and…

    Read More The ‘other 85 percent’Continue

  • rural

    Biz Spreadsheets

    ByBecky McCray March 6, 2006August 27, 2014

    You might be interested in this collection of Excel business spreadsheets I found online, on a site for CPA Matt Evans The Top Five are: Capital Budgeting Analysis – Basic program for doing capital budgeting analysis with inclusion of opportunity costs, working capital requirements, etc. NPV & IRR – Explains Internal Rate of Return, compares…

    Read More Biz SpreadsheetsContinue

  • rural

    To Solve Any Problem

    ByBecky McCray March 6, 2006August 27, 2014

    “To solve any problem, there are three questions to ask yourself: First, what could I do? Second, what could I read? And third, whom could I ask?” Jim Rohn [small biz] [rural] [Rohn]

    Read More To Solve Any ProblemContinue

  • rural

    fourteen places to eat

    ByBecky McCray March 4, 2006August 27, 2014

    Get a photo a day (almost) from small town America, from Kay Westhues About this site In 2001, I moved back to the small town where I was raised – Walkerton, Indiana. Family brought me back, but it was the last place I ever thought I would actually live. … It seems I’ve always carried…

    Read More fourteen places to eatContinue

  • entrepreneurship

    Stick to your knitting

    ByBecky McCray March 4, 2006August 27, 2014

    As a small town entrepreneur, you can get sucked into trying to do it all. But here’s a reminder to keep your eyes on your income producing activities. From The Front Lines of Life: Yuck… Accounting by J. Lake: After a meeting with my CPA Friday, I realized something that I’ve know for a while,…

    Read More Stick to your knittingContinue

  • marketing

    Communicate: Ask Better Questions

    ByBecky McCray March 3, 2006September 27, 2016

    And while I’m stealing, ummmmm collaborating, with Chris Brogan, he has a new post on Communicate: Use THEIR Words. Yet another reason why I should work in the field of communication was experienced twice this week. It’s amazing how companies send in these armies of sales and technical folk who talk directly from THEIR perspective,…

    Read More Communicate: Ask Better QuestionsContinue

  • community | rural

    A community of Six

    ByBecky McCray March 3, 2006August 27, 2014

    Thanks, Chris Brogan for dropping by to comment on “Not Free Agents. Guild Members!” This is great! It’s exciting to see the conversation carry on. I’m interested in the number six part of the discussion. I can’t disagree, but am wondering why that number works. I happened to read Chris’ original post and one over…

    Read More A community of SixContinue

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