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Small Biz Survival

The small town and rural business resource
  • tourism

    Make the brochure rack interactive

    ByBecky McCray August 18, 2009August 27, 2014

    The standard tourism brochure rack: crowded and boring. But you still have to compete here. If we could make tourism maps more interactive, maybe we can do the same with standard brochures. We all try to do this: Put a website address or email address on every single brochure.  But I’ve added a new goal:…

    Read More Make the brochure rack interactiveContinue

  • social media

    You are a trust agent

    ByBecky McCray August 17, 2009August 27, 2014

    Trust is a big part of small business, maybe even more so in a small town. Part of your role as a small business person is to be the trusted source, whether you are the source of a product, a service, or information. But have you given any thought to it? How do you improve…

    Read More You are a trust agentContinue

  • announcement

    Share your ideas for family travel in Oklahoma

    ByBecky McCray August 15, 2009August 27, 2014

    Attention, Okies! Share your favorite family travel places in Oklahoma. Sheila Scarborough is writing a series on the 50 states, collecting ideas via Twitter and Facebook, and it’s Oklahoma’s turn. (See the example on kid-friendly Pennsylvania travel.) I like her idea of using social networks to spread the ideas around. We’re going to inundate her…

    Read More Share your ideas for family travel in OklahomaContinue

  • marketing

    Tell me a story

    ByBecky McCray August 13, 2009August 27, 2014

    Ah, another PR pitch email, full of jargon and buzzwords and meaningless phrases. Could you tell me a story of someone who is using your product? Then I might get it. Another speech, centered in the speaker’s own world. How about a concrete example? If you want to reach people…if you want to connect…if you…

    Read More Tell me a storyContinue

  • marketing

    Business card ideas for artists and creatives

    ByBecky McCray August 10, 2009November 2, 2015

    Artists and creative business people need a way to reflect their art work in their business cards. Just because you’re an artist, doesn’t mean you don’t need cards. You are, after all, in business. And lots of business still happens offline. Here are two artistic examples, incorporating different personalities. The first one is hand drawn….

    Read More Business card ideas for artists and creativesContinue

  • announcement

    Find out what your fellow readers had to say

    ByBecky McCray August 8, 2009August 27, 2014

    If you are reading our posts by email or in your RSS reader, first let me say thank you! Second, did you know that your fellow readers are saying lots of very, very smart things in the comments? Our recent posts on tourism tools, invoicing, and (of course) the Brag Basket, have reminded me that…

    Read More Find out what your fellow readers had to sayContinue

  • marketing

    Do the yellow pages still matter for local small business

    ByBecky McCray August 5, 2009August 27, 2014

    In an era when we all look up phone numbers online or even using our cell phone, why so many paper phone books? Alva, Oklahoma, population around 5000, is included in all six of these directories. One directory is new in the last year. And I don’t even have a copy of the City Directory,…

    Read More Do the yellow pages still matter for local small businessContinue

  • tourism

    How to use maps to promote tourism

    ByBecky McCray August 4, 2009August 27, 2014

    I think that tourism and driving tour maps are great tools for small town tourism. I picked up these two locally: the Great Plains Trail of Oklahoma and the Oklahoma Agritourism Map. The hope is that with a map full of suggestions, visitors are more likely to string together several destinations. I don’t know if…

    Read More How to use maps to promote tourismContinue

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