The standard tourism brochure rack: crowded and boring. But you still have to compete here. If we could make tourism maps more interactive, maybe we can do the same with standard brochures. We all try to do this: Put a website address or email address on every single brochure. But I’ve added a new goal:…
Trust is a big part of small business, maybe even more so in a small town. Part of your role as a small business person is to be the trusted source, whether you are the source of a product, a service, or information. But have you given any thought to it? How do you improve…
Attention, Okies! Share your favorite family travel places in Oklahoma. Sheila Scarborough is writing a series on the 50 states, collecting ideas via Twitter and Facebook, and it’s Oklahoma’s turn. (See the example on kid-friendly Pennsylvania travel.) I like her idea of using social networks to spread the ideas around. We’re going to inundate her…
Ah, another PR pitch email, full of jargon and buzzwords and meaningless phrases. Could you tell me a story of someone who is using your product? Then I might get it. Another speech, centered in the speaker’s own world. How about a concrete example? If you want to reach people…if you want to connect…if you…
Artists and creative business people need a way to reflect their art work in their business cards. Just because you’re an artist, doesn’t mean you don’t need cards. You are, after all, in business. And lots of business still happens offline. Here are two artistic examples, incorporating different personalities. The first one is hand drawn….
If you are reading our posts by email or in your RSS reader, first let me say thank you! Second, did you know that your fellow readers are saying lots of very, very smart things in the comments? Our recent posts on tourism tools, invoicing, and (of course) the Brag Basket, have reminded me that…
In an era when we all look up phone numbers online or even using our cell phone, why so many paper phone books? Alva, Oklahoma, population around 5000, is included in all six of these directories. One directory is new in the last year. And I don’t even have a copy of the City Directory,…
I think that tourism and driving tour maps are great tools for small town tourism. I picked up these two locally: the Great Plains Trail of Oklahoma and the Oklahoma Agritourism Map. The hope is that with a map full of suggestions, visitors are more likely to string together several destinations. I don’t know if…
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