In January, I spoke in Norfolk County, Ontario. It’s a rural county with several small towns and lots of farms, and a beautiful coastline. They sent me probably the best speaker-preparation packet I’ve ever received. Looking at the Official Map and Local Food Guide, the local recipe booklet, the Ontario’s Garden brochure and much more, […]
Archives for June 2013
Coupons and discounts: two rules
When I spoke to small business owners in Ponca City recently, one audience member asked about offering coupons and discounts. So we talked about her business (basically, a franchised frozen yogurt parlor), and how they’ve gotten started with coupons and discounts, so now people seem to expect them. I made up these two rules for […]