Some small town business people tell me no one would subscribe to their blog. Some bloggers tell me no one subscribes anymore; RSS readers are dead. To me, that’s all the more reason to blog now. Here are nine reasons to blog even if no one ever subscribes.
- You’ll improve your writing.
- You’ll look for customer problems to solve, just so you can write about them.
- You’ll gain traffic from search engines. The longer you blog, the more questions you answer, the more traffic you’ll gain.
- You’ll be able to look up answers to customer questions. You can copy and paste them into emails, or even print them out and hand them to customers.
- You’ll share your valuable knowledge with other team members.
- You’ll build skills with other media, as you start adding photos or videos to make points.
- You’ll develop a question orientation.
- You’ll show attention to team members, customers and suppliers when you go to them to help answer questions.
- You can re-purpose content for your email or newsletter.
I bet you can add some more reasons of your own.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Becky, Nice post. This is a related to #1 specifically – but I found that the quality of how I described my products and how they benefit my clients improved alongside the quality of my writing.
That’s a good one, Marco. It helps you get better in customer interactions.
I would add that you will become much more knowledgable about your subject matter. You can’t write without doing some digging into the topic.
Karen, that is so true! I cannot tell you how much I’ve learned by blogging.
Now this is a serious blog with quality information, darn I forgot my coffee morning. You are right, there are lurkers that will read and may never subscribe but want your knowledge. Great way to start my morning. Thanks for the share.
I have found a renewed passion for my work through blogging. Of course having subscribers is nice, but this benefit, plus becoming more knowledgable in my field, has made a world of difference in my focus and commitment to my work!
Excellent one, Kimberly. I wouldn’t have thought about it, but all the learning and writing of blogging could definitely renew your passion for work.
Hi Becky – excellent reasons you’ve shared!
I’d like to add this one to your list: Regular blogging helps to remind you that your website is part of your business toolbelt. Many small business owners I’ve talked to have a website, but they don’t use it. It’s almost an afterthought. A commitment to regular blogging keeps this important “tool” on one’s radar. Important changes and updates get made more quickly, and improvements are more likely to be implemented.
Thank you for sharing your list! Happy Friday! :-)
I love this one, Tracy. Blogging reminds you that you do have a website!