QR codes are everywhere, or so it seems. Most suffer from one or more of the 7 QR code mistakes that can kill your promotions. In Grand Rapids, Michigan, I saw one tourism campaign that actually avoids all those mistakes: The GR Tag Tour.
The signs are posted on existing sign posts, with enough text explanation to make it easy for visitors to figure out what they are for.
The QR code is scannable. An alternate URL is included for visitors who use mobile internet but not QR codes. The website that the QR code links to is mobile friendly, media-rich and actually interesting!
Well done, Grand Rapids!
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022
- Holiday 2022 marketing: Plaid Friday is November 25 - November 14, 2022
Knowing a tad about Grand Rapids, this looks like a fun and effective tour – Thanks for sharing! :)
~Keri
I really think where most QR Code campaigns drop the ball is when it comes to adding a short url for those that do use QR Codes or for when the QR Code fails which can happen.
Raul, I agree! A short url really multiplies the effectiveness of a QR code. Ten times as many smartphone owners use their internet service as use QR codes.