QR codes are everywhere, or so it seems. Most suffer from one or more of the 7 QR code mistakes that can kill your promotions. In Grand Rapids, Michigan, I saw one tourism campaign that actually avoids all those mistakes: The GR Tag Tour.
The signs are posted on existing sign posts, with enough text explanation to make it easy for visitors to figure out what they are for.
The QR code is scannable. An alternate URL is included for visitors who use mobile internet but not QR codes. The website that the QR code links to is mobile friendly, media-rich and actually interesting!
Well done, Grand Rapids!
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Knowing a tad about Grand Rapids, this looks like a fun and effective tour – Thanks for sharing! :)
Raul Colon says
I really think where most QR Code campaigns drop the ball is when it comes to adding a short url for those that do use QR Codes or for when the QR Code fails which can happen.
Becky McCray says
Raul, I agree! A short url really multiplies the effectiveness of a QR code. Ten times as many smartphone owners use their internet service as use QR codes.