QR codes are everywhere, or so it seems. Most suffer from one or more of the 7 QR code mistakes that can kill your promotions. In Grand Rapids, Michigan, I saw one tourism campaign that actually avoids all those mistakes: The GR Tag Tour.
The signs are posted on existing sign posts, with enough text explanation to make it easy for visitors to figure out what they are for.
The QR code is scannable. An alternate URL is included for visitors who use mobile internet but not QR codes. The website that the QR code links to is mobile friendly, media-rich and actually interesting!
Well done, Grand Rapids!
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
Knowing a tad about Grand Rapids, this looks like a fun and effective tour – Thanks for sharing! :)
~Keri
I really think where most QR Code campaigns drop the ball is when it comes to adding a short url for those that do use QR Codes or for when the QR Code fails which can happen.
Raul, I agree! A short url really multiplies the effectiveness of a QR code. Ten times as many smartphone owners use their internet service as use QR codes.