QR codes are everywhere, or so it seems. Most suffer from one or more of the 7 QR code mistakes that can kill your promotions. In Grand Rapids, Michigan, I saw one tourism campaign that actually avoids all those mistakes: The GR Tag Tour.
The signs are posted on existing sign posts, with enough text explanation to make it easy for visitors to figure out what they are for.
The QR code is scannable. An alternate URL is included for visitors who use mobile internet but not QR codes. The website that the QR code links to is mobile friendly, media-rich and actually interesting!
Well done, Grand Rapids!
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
Knowing a tad about Grand Rapids, this looks like a fun and effective tour – Thanks for sharing! :)
~Keri
I really think where most QR Code campaigns drop the ball is when it comes to adding a short url for those that do use QR Codes or for when the QR Code fails which can happen.
Raul, I agree! A short url really multiplies the effectiveness of a QR code. Ten times as many smartphone owners use their internet service as use QR codes.