QR codes are everywhere, or so it seems. Most suffer from one or more of the 7 QR code mistakes that can kill your promotions. In Grand Rapids, Michigan, I saw one tourism campaign that actually avoids all those mistakes: The GR Tag Tour.
The signs are posted on existing sign posts, with enough text explanation to make it easy for visitors to figure out what they are for.
The QR code is scannable. An alternate URL is included for visitors who use mobile internet but not QR codes. The website that the QR code links to is mobile friendly, media-rich and actually interesting!
Well done, Grand Rapids!
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Knowing a tad about Grand Rapids, this looks like a fun and effective tour – Thanks for sharing! :)
~Keri
I really think where most QR Code campaigns drop the ball is when it comes to adding a short url for those that do use QR Codes or for when the QR Code fails which can happen.
Raul, I agree! A short url really multiplies the effectiveness of a QR code. Ten times as many smartphone owners use their internet service as use QR codes.