While we talk about interactive web 2.0 type tools, there’s an older definition of an interactive experience.
My wife and I were crusing the Mother Road [Route 66] up in Oklahoma and the Texas panhandle 2 weekends ago and happened to stumble into the “Sand Hills Curiosity Shop” in Erick, not knowing what we were getting into. That stop was quite a unique adventure — Harley and Annabelle know how to put the “Kicks” in Route 66 way more than anything else we saw!
When thinking over the Harley and Annabelle, “Mediocre Music Makers” experience, the word “interactive” kept coming to mind. People go to museums with so-called “interactive” exhibits, which are nothing but canned computer programs that respond when you push a button. But Harley and Annabelle give an *old/traditional* meaning to the word, glad to entertain a single person who wanders in. I’ve never run into anything like it. It wasn’t exactly the antique store we were expecting when we walked in, just so you’ll be prepared, in case you’re ever in Erick, Okla.
How are you making your business truly interactive?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.