I found Seth Godin’s blog site today and the meatball sundae was what peaked my curiosity to check him out! What a treat!
This is what he has to say:
A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Seth Godin is the author of nine bestselling books. He writes about marketing, the spread of ideas and managing both customers and employees with respect. You can follow his regular postings with book previews and find out how to get his latest book at www.squidoo.com