Internet Marketing For Small Business – Entrepreneur’s Journey – by Yaro Starak:
As I matured as a solopreneur I slowly realized the importance of relationship building, especially with customers and how powerful it can be as a competitive advantage. Customers that form relationships with your business, or in truth, you as a solopreneur, will remain loyal even when offered a cheaper alternative. Familiarity, reliability and comfort all come from a good customer relationship and the more you can do to foster this attitude with each and every interaction in your business, the better.
…
Even if my goal is to build a massive corporation it serves me better if each and every customer and person that comes into contact with my business feels like they know me personally.
…
Small business branding is not a good logo, a rhyming name, or special font. Small business branding is the owner. It’s what the owner does, says and how the owner’s traits come through in every aspect of the business. It’s the way relationships are built and maintained, the way a person does business and treats other people. It’s how rapport is established at an individual level, where trust and comfort exist as human characteristics, not from theme music, models or slogans.
There Can Only Be OneRemember you have one competitive advantage that can not be replicated – You. No one can ever duplicate your personality, the way you do business and your attitude towards other people. Projecting your personality is a powerful competitive advantage, branding message and business tool that you should be using every day. Don’t hide it behind a corporate facade, express it in everything you do.
Your business doesn’t have to become dependent on you personally, but your image, attitudes and values should form it’s pillars. This especially holds true for independent professionals and solopreneurs. If you are going it alone be proud of it and use it as an advantage. Don’t be corporate, be human, your human customers will love you for it.
Yaro Starak
The Brand
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022
[…] my recent post on Small Business Branding, I promoted you as your brand. And, in a very real way you are. BUT….here are a couple of […]