Glenn Muske wrote Your Small Business Needs a Sign.
Ouch! This really hit home for me. Our store sign was damaged by wind and hail, and we left it there for way too long because it seemed like such a big job to do anything.
Too many questions: how much will it cost? Which big city sign company can we trust? (no local sign companies!) Or should we get a local welder to bodge something together? Or…. We were stuck. So we just stuck up some temporary flags that say “LIQUOR.”
Then we managed to find really plain temporary replacement faces for the sign. Turns out we had these panels all along in storage, but weren’t sure they’d work. They’re horribly generic, but better than nothing.
It’s high time to get a permanent solution.
We finally made the decisions. We bought an old sign box from another business. I designed new sign faces online, and we got a nearby company to print new faces for it. I put the order in on Friday.
I’ll let you know how it goes.
- How do you get merchants to host pop-ups inside their business? - December 11, 2017
- Rural addresses are confusing to outsiders, but a new tool aims to change that with just 3 words - December 4, 2017
- Your town has lost its economic reason for being - November 27, 2017
- How to convince a building owner to host a pop-up - November 20, 2017
- Downtown After 5 idea: Dinner and a Movie - November 13, 2017
- Like a home office, but with wheels - November 6, 2017
- Want more local retail businesses? Here’s what Elk City does - October 30, 2017
- Free concerts draw big crowds, but no one shops local stores - October 23, 2017
- What small businesses can do with Facebook Live and other streaming video - October 16, 2017
- Build your business with mini-events - October 9, 2017