7 Biggest Strengths of Local Shops
And how you can build on them.
Remember the 7 Weaknesses of Local Shops? They were crazy popular because they touched a nerve. I acknowledged that some of our local businesses really need to step up to earn business today. This series is the flip side of that idea. Small town stores have strengths, too. Our best local shops know a lot about customer service and community, and every business would be wise to learn from our strengths.
Strength 4: More flexible.
Maybe this was a secret, but small town businesses have the luxury of presuming people are basically good. That means we can treat customers like real people.
We can give you a handful of screws from the bin without charging you and say, “I’ll catch you next time.”
We can loan you one of our specialty tools and be confident you’ll bring it back.
We can offer advice and information, knowing you’ll try to reward us with business.
We can promote your business, even if there is no apparent connection between our businesses.
What makes this work is our small town community. We know you. We know your family. You’ll be back, and you’ll have to live in town with us. Very few people in small towns are willing to actively hurt a local business just to save a buck, then face the owner in line at the cafe the next day.
People are basically good. That’s what we think. And that’s how we treat you.
- 7 Strengths of Small Town Businesses #5: More knowledgeable - July 21, 2014
- Brag Basket for July 18 - July 18, 2014
- 7 Strengths of Small Town Businesses #4: More flexible - July 14, 2014
- In the Brag Basket, success tastes sweet - July 11, 2014
- 7 Strengths of Small Town Businesses #3: Fewer Layers - July 7, 2014
- Brag Basket on July 4 means celebration - July 4, 2014
- Why rural is key to developing Unmanned Aerial Systems - July 2, 2014
- Does touring empty buildings lead to new businesses? - July 1, 2014
- 7 Strengths of Small Town Businesses #2. Make Customers Feel Loved - June 30, 2014
- Have a cocktail and lounge in the Brag Basket - June 27, 2014