Reader Carrie Bodeman at As Good As New sent this alternative to traditional business planning. You might like it too. –Becky
Sometimes you have to look back to see forward.
We keep a daily log of all activity so I can look back several years at a glance. We print out a blank calendar and each day fill in our gross sales, discounts, how many customers were in that day, weather and anything else that might affect that days sales. I highlight days that we put a promotion on (mailer, facebook promo, email etc) I total each week and month and also total all Mondays, Tues etc to see how we compare year to year. I calculate total sales by customers and see our average sale for the week/month. It makes you look at a customer different when you see that person walking in the door is worth $40 or whatever!
It’s amazing how accurate it is in forecasting sales. I staple all Jan calendars together, Feb calendars together etc. from each year. If I see a week that has been historically slow, I try to figure out why and fix it! We’ve been lucky to have consistently higher sales each year in the 9 years we’ve been open!
Start a Calendar today!!!!