I’m a small town entrepreneur and cattle rancher. I started this site to share the amazing economic development information I was receiving in my email and finding online with other small town folks. You probably know that. This is to tell you a little more about my background.*
You may have noticed I write quite a bit about failure and success. One reason for that is the number of failures I’ve experienced. I ran for elected office and lost; I was very publicly fired as city administrator of a small town; and I used to sell antiques, but didn’t make enough at it to stick with it. I mention these because I see failure as a necessary part of success. I also think people tend to let failure be a negative thing that defines them, especially in a small town. I want to do what I can to redefine failure into a neutral or even positive experience.
Those failures have helped me to some notable successes. If I hadn’t been fired, I wouldn’t have bought my store. The failure of my antiques business taught me about business and selling through multiple channels. My campaign was valuable in so many ways, not the least was to clearly demonstrate my husband’s true commitment and dedication. Failures are funny that way.
I’m passionate about teaching. Sound odd? Not really. I come from a family of teachers, and I do teach computer classes at the local tech centers. But teaching is at the center of everything I do. The liquor store is all about teaching customers about the types of wine or liquor they might enjoy. Clearly, this site is a teaching tool. Even my marketing consulting is about helping the customer to reach and teach their audience. Teaching, to me, is communicating and listening, using the right words and tools to help someone grasp your message.
Outside my business, I spend much of my time with people in my communities. Being in the Business and Professional Women has brought me wonderful mentors and a terrific network. Get involved in your own community, somehow. It’s important!
In the next couple of years, I plan to make lots of changes to revitalize both my store and our ranch. I keep picturing the ultimate destination store, and using that as inspiration for smaller changes that we can implement for our customers today.
- A blue Brag Basket - March 24, 2017
- Tiny businesses in storage sheds: a rural economic development tool - March 19, 2017
- Your secret advertising tool: empty buildings downtown as billboards - March 13, 2017
- What businesses work in towns under 500 - March 6, 2017
- Rural business idea: renting wilderness offices - February 27, 2017
- How to start a big business in a small town, when the big dream seems out of reach - February 13, 2017
- My trends reports and more guest articles on other sites - January 23, 2017
- Innovative Rural Business Models spread opportunity in small towns - January 9, 2017
- When Google Maps has your small business listed in the wrong place - January 2, 2017
- Don’t wait until retirement to feature your people - December 26, 2016