I’m a small town entrepreneur and cattle rancher. I started this site to share the amazing economic development information I was receiving in my email and finding online with other small town folks. You probably know that. This is to tell you a little more about my background.*
You may have noticed I write quite a bit about failure and success. One reason for that is the number of failures I’ve experienced. I ran for elected office and lost; I was very publicly fired as city administrator of a small town; and I used to sell antiques, but didn’t make enough at it to stick with it. I mention these because I see failure as a necessary part of success. I also think people tend to let failure be a negative thing that defines them, especially in a small town. I want to do what I can to redefine failure into a neutral or even positive experience.
Those failures have helped me to some notable successes. If I hadn’t been fired, I wouldn’t have bought my store. The failure of my antiques business taught me about business and selling through multiple channels. My campaign was valuable in so many ways, not the least was to clearly demonstrate my husband’s true commitment and dedication. Failures are funny that way.
I’m passionate about teaching. Sound odd? Not really. I come from a family of teachers, and I do teach computer classes at the local tech centers. But teaching is at the center of everything I do. The liquor store is all about teaching customers about the types of wine or liquor they might enjoy. Clearly, this site is a teaching tool. Even my marketing consulting is about helping the customer to reach and teach their audience. Teaching, to me, is communicating and listening, using the right words and tools to help someone grasp your message.
Outside my business, I spend much of my time with people in my communities. Being in the Business and Professional Women has brought me wonderful mentors and a terrific network. Get involved in your own community, somehow. It’s important!
In the next couple of years, I plan to make lots of changes to revitalize both my store and our ranch. I keep picturing the ultimate destination store, and using that as inspiration for smaller changes that we can implement for our customers today.
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020