Admit it. You want to own your own business. Saying this is OK. Many people feel the same as you do. Owning a business is a goal many of us have, just like we want to own our own house. Yet turning that wish into reality is the hurdle where many people stop. It’s scary….
It may be that I grew up in a small town area, but mention “small-town service” to people and they will know what you are talking about. So when I saw the tagline on this business sign, I felt I understood how this business treated their customers. (You can read more about developing the tagline…
Understanding what is small business marketing and what is branding is sometimes difficult. Often the concept of branding is collapsed into having a good business name, a logo and a specific color pallet used when identifying the business Marketing, on the other hand, often is equated to advertising only. These perceptions are correct but incomplete….
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline…
A common question I get asked is, “What small business should I start?” My typical answer is: “Think about starting a business around something that sparks your passion.” I have a valid reason for giving that answer. The small business you start will take an incredible amount of time. Plus, as you build the business,…
Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have…
Small businesses are the cornerstone of most local economies. This statement is often said and it is worth remembering. Small, locally-owned businesses put about 68 cents of every dollar spent right back into the local system. On average, a chain store keeps about 43 cents in the local economy. And of course money spent outside…
How many hits did you get? Or how many people saw your ad? If you have read many articles on marketing, especially those talking about social media marketing, you may come away with the idea that marketing is a numbers game. The more people who “like” your page or respond to your advertisement, the better…
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