One of the milestones of small business is your first office space. But how do you know when the time is right? And where do you find space that works for a small business? My favorite “home office” on safari Know your planJeffrey A. Landers divides home-office businesses into two group, with two distinct solutions: If you […]
Competing with free by adding value
Free is a pretty compelling price. How can you compete with that? Is it possible to add enough value to be worth more than a competitor that is free? Cheap or FreePhoto by Chris Brogan The recent controversy within the social media community over Chris Brogan’s Blog Topics newsletter provides a pretty good example. I’ve […]
8 ways to define your niche
Defining a distinct niche is key to building your small business. The narrower the niche, the wider the opportunity. Easy to say, but hard to do. Where do you find your niche? How do you define it? Niche Marketing is Not Wrong Jay Ehret speaking at the 140 Conference Our friend Jay Ehret at The […]
Capturing the best ideas for your business
Great marketing ideas for your business bombard you all the time. Your ability to capture the best of those ideas and execute them is one measure of your success. Photo by koalazymonkey on Flickr Those new promotion ideas come at you from all over. And you’re reading online right now, coming up with even more. But […]
