Defining a distinct niche is key to building your small business. The narrower the niche, the wider the opportunity. Easy to say, but hard to do. Where do you find your niche? How do you define it? Niche Marketing is Not Wrong Jay Ehret speaking at the 140 Conference Our friend Jay Ehret at The…
Great marketing ideas for your business bombard you all the time. Your ability to capture the best of those ideas and execute them is one measure of your success. Photo by koalazymonkey on Flickr Those new promotion ideas come at you from all over. And you’re reading online right now, coming up with even more. But…
Time for two critical end of year accounting tasks: mileage and inventory. Use your vehicle for business? Write down your mileage at the beginning of the year. Learn more about deducting business use of your vehicle. Sell products? Take an inventory of all products on hand at the turn of the year. Make products? Inventory…
The narrower your niche, the wider your opportunity. Sounds contradictory, doesn’t it? It seems like if you chose a narrower niche, you’ll have fewer potential customers. Actually, it works just the opposite in the real world. Let me give you an example. When Sheila Scarborough sat down to draw our target market for Tourism Currents,…
Income Producing Activities are those actions that move you towards your business and income goals. So why don’t we spend our time working on exactly those things? We Get DistractedWell, there are as many reasons as there are minutes in the day to get distracted. And, well, we have so many options. What shall I…
I’ve been asked about the simple folder I use to manage all my many projects. I call it cheesy because there really is nothing special to it. I just picked a way that worked for me. Let me walk you through it. Each week, I use this folder to review my projects as I plan…
“If you treat it like a business, it will pay you like a business. If you treat it like a hobby, it will pay you like a hobby.” I first heard that in the Mary Kay world. It came along with some lessons in scheduling, for building a business on the side around all your…
When it’s just you in the business, or you’re the boss, no one makes you keep hammering away at what needs to be done except you. Marketing may be the most important activity in your business, but it’s also hard to be consistent, with everything else you have to do. Here is one system you…
Glad you dropped in to the rural and small town business blog, established in 2006.
We want you to feel at home, so please take our guided tour.
Meet our authors on the About page.
Have something to say? You can give us a holler on the contact form.
Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.
We partner with campaigns and organizations that we think best benefit rural small businesses.
Copyright © 2006–2026 Becky McCray • Site by Webdancers