Implementation. Execution. Basics.
A friend and I were talking about essential concepts. They are critical to your business, but they are not exciting. They are in fact boring. These boring ideas determine whether or not you’ll succeed in business or anything, really.
My friend said, “Here’s a quick list that comes to mind:
* connective tissue (inclusiveness, in this case)
* basic over basic.”
“Weird,” he said. “It’s so easy for me to articulate it. So hard to sell.”
It’s hard to sell because this isn’t the part you sell. You talk about the problem, you sell the results. These basic essentials are the tools to get there.
It’s not like the liquor store where I just put the tools (bottles) on the shelf and it’s up to customers to figure out what results they want.
It’s more like when I used to help local governments with project consulting. I didn’t talk about implementation or basics like calling architects every week, filling in applications or coordinating meetings. I talked about being finished, getting things off high center, doing the things they wanted to do but just didn’t have enough people on staff to ever get around to.
The “basic over basic” idea my friend listed came from another friend who studies martial arts. That guy found he advances by learning one basic skill, then learning another basic skill over it or in combination with it. I pointed out that he didn’t pick the instructors who taught him those advanced skills based on a website that said “we teach you basic over basic.” He probably picked based on a good match with his current skills (and maybe problems) and where he wanted to move toward (results).
Talk about the problems. Sell the results. Teach the basics.
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022