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How Siri can help small town businesses make more sales

By Becky McCray

  One-third of American consumers have used virtual-assistant services on their smartphones recently. That will climb to two-thirds of all consumers in developed markets using them daily, by the end of 2016, Gartner estimates. As search engines and intelligent digital assistants have gotten smarter in the types of questions they can answer, people are getting more comfortable […]

September 14, 2015 Filed Under: customer service, entrepreneurship, marketing, rural, trends Tagged With: retail, ruralomnilocal

How small town stores can start subscription box services and reap extra sales

By Becky McCray

Subscription box of local foods. Photo by Charlie CEONYC on Flickr.

  Subscription boxes have become firmly-established as a business model over the past five or more years. I think they are a perfect fit for small town retail stores. What are subscription boxes? Subscription box customers sign up for regular deliveries. Some boxes send the same product each month, like shaving supplies. (Dollar Shave Club […]

September 8, 2015 Filed Under: customer service, entrepreneurship, ideas, marketing, rural Tagged With: retail, ruralomnilocal

7 Big retail tricks that small town stores can use

By Becky McCray

Monument Market, Georgetown, Texas

  Giant retailers like Amazon serve customers with lots of tricks to keep them locked in. But small town retailers can borrow a few of these, and make them into ethical, helpful ways to keep customers coming back. 1. Give a lot of information about your products. Amazon listings usually have a lot of detail. […]

August 31, 2015 Filed Under: customer service, entrepreneurship, marketing, rural, Small Biz 100 Tagged With: retail, ruralomnilocal

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