Because I’ve been an entrepreneur since junior high school, I’ve been asked to help with all kinds of entrepreneur support over the decades. I’ve taught entrepreneur classes, I’ve been part of day-long entrepreneur events, I’ve taught workshops and I’ve been a mentor in formal and informal ways. And I’ve been thinking lately about what […]
Entrepreneur or Small-business Owner: Which Fits You?
Are you an entrepreneur or a small-business owner? When one reads stories in the newspaper or journals, these two groups are not distinguished from each other typically. Neither the U.S. Small Business Administration nor the U.S. Census Bureau breaks them out separately. So does it make a difference? Or should the writings about building the […]
Marketing is NOT a Numbers Game
How many hits did you get? Or how many people saw your ad? If you have read many articles on marketing, especially those talking about social media marketing, you may come away with the idea that marketing is a numbers game. The more people who “like” your page or respond to your advertisement, the better […]
Planning and Your Small Business
What plans are you making for your business? For many of us, the idea of developing a plan is just overwhelming, scary and something we often just don’t do. It sounds tedious and time-consuming, and is seen as something that’s useful only as a doorstop. Yet ask a business owner who takes the planning process […]
