Do you have complicated or expensive items to sell? Layering can help you to make more sales. The ProcessLayering is the process of giving info in small chunks. Rather than overwhelm a prospect with the whole story and every detail, break it into bite size pieces. Offer just what they want to know right now….
While writing about rural broadband, and the lack thereof, I decided to also share a bit about this blog. When I talk to small business people of all ages, I find myself explaining what blogs are. This type of technology still hasn’t penetrated to our target market: the small business owners and entrepreneurs of rural…
I thought you might be interested in this site, with stories of real people who have immigrated to the United States. Statistics do not tell the story of immigration. People do. Since its inception, this nation has been continually infused with the energy of newcomers. Yet their assimilation has seldom been smooth. The challenges we…
First, treat your customers as guests or as friends, but not as workers. Don’t expect them to do your part of the business. Second, let people know what you offer, repeatedly. Customers don’t study your business like you do, so you’ll have to tell them over and over. Take time to review your week, and…
Liz at Successful Blog is holding a car show for blogs, the Link Leak Blog-to Show. Take your pick of 12 up and coming interesting blogs to look over, kick the tires, and argue about. Of course, I mention this because we are featured. If you blog or want to start, add Liz to your…
Brad King, formerly of Wired News and now of Technology Review, is a proud Appalachian. That’s about as rural and small town as it gets. That’s why he has kept an eye on the slow progress of high-speed internet access, and the effect this has on business and culture.King looks at AT&T’s announced plans to…
Register Today for Workplace Flexibility Audio Conference Learn latest research on the business case for workplace flexibility, including highlights of best business practices and the landscape of public policy. Workplace Flexibility: The State of Play on Workplace Practice and Public Policy is scheduled for Tuesday, May 23, 2006, 2 p.m. -3 p.m. EDT. The first…
Here’s another new business idea that could be adapted to any small town, or to any industry, from Steve Rucinski at Small Biz CEO: I recently went through my shelves of books and pulled out about 100 business books that I no longer need to own but am having a hard time finding a home…
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