When you think of good customer service when you have a product issue what comes to mind? To me it starts with fixing the issue. Words like prompt, fair and immediate come to mind along with getting having it happen quickly with the first person I contact. As a business owner, we want to believe…
One-third of American consumers have used virtual-assistant services on their smartphones recently. That will climb to two-thirds of all consumers in developed markets using them daily, by the end of 2016, Gartner estimates. As search engines and intelligent digital assistants have gotten smarter in the types of questions they can answer, people are getting more comfortable…
Subscription boxes have become firmly-established as a business model over the past five or more years. I think they are a perfect fit for small town retail stores. What are subscription boxes? Subscription box customers sign up for regular deliveries. Some boxes send the same product each month, like shaving supplies. (Dollar Shave Club…
Giant retailers like Amazon serve customers with lots of tricks to keep them locked in. But small town retailers can borrow a few of these, and make them into ethical, helpful ways to keep customers coming back. 1. Give a lot of information about your products. Amazon listings usually have a lot of detail….
This article is a reprint from my separate weekly newsletter, called A Positive View of Rural. It’s not the same as this you’re reading right now. Once a week, I send this other email to deliver practical steps to shape the future of your town and share the products and services I offer to help you….
Guest Post by Deb Brown, Webster City, Iowa, Area Chamber of Commerce My friend Kevin told me a story. Kevin has just bought the business he’s worked in for over 15 years, located on Main Street in my small town, Webster City, Iowa. He’s renamed it Interior Spaces because he’s a decorator and he…
Reader Scott Shipley wrote in with a question that I bet lots of people can identify with: a small town store that would like to get out of the business of extending credit to customers. “My mom runs a general store in a small town of about 350 people in Southern Alberta Canada,” Scott said. “For…
It’s Super Bowl Sunday. I knew two teams were vying for a trophy. And the media didn’t let me forget that lots of advertisers were going for best commercial. What I didn’t know was that I also would be running a contest, a contest in terms of customer satisfaction (the customer being me). Here is the…
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