Anyone in business or thinking about going into business has a million questions. At least that was my experience and continue to hear it repeatedly from business owners. There are so many things that have to be done and so little time to do them. Plus you didn’t start your business to understand the complexities…
When you think of marketing for your small business, have you thought about the little things that might undo your major efforts? It may seem a little crazy or even funny that small things might make a major advertising campaign ineffective. Yet think about how you react to what some might call the little things….
Marketing makes many small-business owners nervous. They aren’t sure just how to approach it in terms of an overall focus. Nor do they know what to do when bombarded with a constant stream of articles touting the new “must-do” marketing approaches. (See Basic Marketing Tips) The typical response of business owners when facing these issues…
The words “price” and “right” might make you think about the game show “The Price is Right.” However as a business owner, you know, or soon will figure out, that pricing is not a game. The landscape of closed businesses are littered with businesses that failed to get their pricing strategy right. Some owners realized…
In the business world, minimizing the competition may seem like a good idea. Yet research and reality have found that competition actually may strengthen a market for the competing business owners. Studies have found that as competing businesses move closer together, both increase their returns. Think about it: Wal-Mart and Target often will be closer…
Small rural communities are here to stay! This should not shock anyone. If you read this blog on a regular basis, you have heard the message before. Yet a look at many news sources would suggest that thes message has not yet made it into the main stream. Not a problem. We will just continue…
Successful business owners understand the market they are in and who they are competing against. Have you taken the time to figure this out for your business? Understanding this and then developing your business to respond are crucial for long-term viability. Yet research suggests that often the business owner takes too narrow of a view…
I am a farm boy. Grew up on a what today would be a small farm. My summers and after-school hours were spent working on the farm. Days were long and there was always something to do. Putting up hay always happened around July 4th. For most of my farming friends, this was a way…
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