A small business lost their chance because they didn’t get specific.
I was looking for shampoo in bar form. (It’s great for travel.) I did some research on my own, and I talked with friends online to get their recommendations. A friend on Twitter introduced me to a small soap maker.
I asked the soap maker about her shampoo bars. “Any of our soap bars work as shampoo,” she tweeted back to me. That answer failed to capture me. I went on with my research and ultimately bought from a different soap maker that offered a wide range of choices, each with specific advantages.
I want to think I’m special. We all do. I want to find the solution that’s right for me. I don’t want just any soap. I want a shampoo bar specifically for my hair type to use when traveling. Sure, the shampoo I bought will work for lots of people besides me. But the specific details are what sold me.
How could the first soap maker have hooked me? By asking questions.
She could have asked about my hair type, why I wanted a shampoo bar or even whether we have hard or soft water. Then, based on the answers, made a specific recommendation. She might even say, “You’re lucky, almost any of our bars will work for you. I recommend….”
You know more about what you offer than I do. But I know more about me than you do. You have to ask me questions to be able to make a recommendation specific enough to capture me.
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021