Farming is an organic process of seasons and cycles, and so is marketing. In fact, I think marketers and business people have a lot to learn from farmers.
On The Pulse on Marketing show, I shared some of these ideas.
The “reaping rules” we talked about in the video were outlined in a guest post at Marketing Profs: What Marketers Can Learn from Farmers. (free sign up required) Then Ragan picked up that same post with the title, What communicators can learn from farmers. It goes beyond irrigation and crop rotation. (no sign up required)
If you’d like to book me as a speaker for 2013, stop by my speaking site.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.