Reader Micah Choquette asked on Twitter:
This is a tough question, because most small towns lack this kind of basic economic data. Two online resources can help, though they aren’t perfect.
YourEconomy includes county level data including establishments (businesses, etc.) and jobs. Start with the Composition and Growth tab. I checked out my home county: Woods County, Oklahoma. Because the data only goes through 2009, it doesn’t show the current oil boom growth going on.
Try clicking on either graph to see more details. And if you notice in the bottom left corner, there are links for Composition, Time Series, and Comparison. Try those out to see more detail on your county.
Watch for the links that say “How to get the most out of this page.” They open useful explanations.
If you’re in a big enough town to be a Metropolitan Statistical Area (most small towns aren’t), you can find out rankings and more details on the Rankings tab.
SizeUp has business intelligence by industry and by town. Sometimes, there is not enough data for a report on a small town, so it will take a bit of experimenting to get results. Try a nearby bigger town, for example. Since Alva, Oklahoma, may not have enough data, I’ll use Woodward, Oklahoma, which is nearby and more than twice our size, but similar enough to be helpful.
SizeUp also includes some fascinating consumer expenditure data. Example: How much do Woodward County residents spend on whiskey consumed at home?
I found both of these through smart guy Dave Shideler, curator of Oklahoma Extension Development Resources.
Where do you go for numbers on your local economy?
- What is holding us back? Why does every project take so long in small towns? - December 3, 2018
- Control your business holiday lights with smart home tools - November 19, 2018
- Don’t bother to mention the benefits unless you tie them to this - November 12, 2018
- What business does every small town need? A store full of tiny retail spaces - November 5, 2018
- How any business can be part of downtown events by going mobile - October 29, 2018
- Support local entrepreneurship by giving Rising Stars business awards - October 22, 2018
- Why do people say there’s nothing to do here then not come to our concerts? - October 15, 2018
- Need more volunteers? Give everyone a tiny role - October 8, 2018
- Retailers: Fill all empty space, floor to ceiling - October 1, 2018
- Shipping container businesses downtown: don’t make this big mistake - September 24, 2018