Small Biz Survival

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Get the heck out of Dodge

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Turn your negatives into positives: Get the heck into Dodge.Here’s a terrific poster I saw in Dodge City, Kansas.

Turning around the phrase, “Get the heck out of Dodge,” the Dodge City/Ford County Development Corporation has “Get the heck into Dodge!”

Ten bonus points for their excellent website address: DodgeCityHasJobs.com – Their whole site gives a wonderful impression of the community and their current economic strength.

It’s a good example of taking a seemingly negative phrase and making it positive. It’s also a good example of going with what you’re known for, at the same time that you build a new perception. The website showcases the early history alongside the current economy.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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