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Get the heck out of Dodge

By Becky McCray

Turn your negatives into positives: Get the heck into Dodge.Here’s a terrific poster I saw in Dodge City, Kansas.

Turning around the phrase, “Get the heck out of Dodge,” the Dodge City/Ford County Development Corporation has “Get the heck into Dodge!”

Ten bonus points for their excellent website address: DodgeCityHasJobs.com – Their whole site gives a wonderful impression of the community and their current economic strength.

It’s a good example of taking a seemingly negative phrase and making it positive. It’s also a good example of going with what you’re known for, at the same time that you build a new perception. The website showcases the early history alongside the current economy.

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Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
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January 3, 2011 Filed Under: economic development

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Comments

  1. Lara Dickson says

    January 3, 2011 at 11:25 pm

    Love it. Its even more reader-friendly than the Dodge City CVB site.

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  2. Becky McCray says

    January 4, 2011 at 12:15 am

    It’s definitely reader friendly.

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  3. Ivan Walsh says

    January 4, 2011 at 1:32 am

    Becky, it would be great if you folks were on facebook. Just saying…

    Ivan

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  4. Becky McCray says

    January 4, 2011 at 1:43 am

    If you mean Small Biz Survival, we are: http://www.facebook.com/SmallBizSurvival

    I know I don’t make a very big deal of it, but there is one tiny link in the sidebar, under “our publications.”

    Thanks for asking!

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  5. Ricardo Bueno says

    January 5, 2011 at 12:17 am

    Clever marketing at it’s best for sure.

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  6. Becky McCray says

    January 5, 2011 at 4:54 am

    Ricardo, I do love a clever idea. Especially when you can turn around a potential negative.

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