Our crack research staff (my husband) caught a discussion thread about tourism websites. This one happened to be on a hunting safari forum, but there are lessons for anyone’s tourism website.
(If you don’t like hunting, or hunting pictures, don’t click through: here is the original hunting discussion thread.)
A hunting and tourism operator asked the forum what info people wanted on a website. Here are the top requests from the readers:
- current prices and packages
- updated photos of facilities and areas
- description and bio of guides
A few choice comments from readers:
I just absolutely hate it when no prices are there… I have seen a lot of good websites that were missing this essential piece to give you a baseline of what things will cost.
I hate websites that don’t put in pricing. Matter of fact, I dismiss them right off, if they don’t.
I also hate websites that put their print on dark colored, or pictured backgrounds. Maybe its my old eyes, but they are darned hard to read.
Do not use any music. No continuous video. Up to date prices and accurate descriptions.
I know the immediate reaction is to dismiss this. But lots and lots and lots and lots of tourism websites don’t pass these basic tests. And I thought you might like to hear the input from real people.
The discussion question: to price or not to price?
Do you include prices on your tourism related website? Why or why not?
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