I was struck by some smart comments from author Jack Schultz in the Elkhart Truth newspaper. Boomtowns need leadership and support “At first, I thought money invested into revitalizing main streets rather than industrial development was like throwing money down a rat hole,” Schultz said. “But now many people are moving out of the big […]
Archives for February 2006
Website Search Optimization
The is the last in the series of posts from my website class handouts. Believe it or not, just creating your site and keeping the needs of your users in mind is not enough to ensure that people can find you using search engines. This is vitally important because seraching is the top activity online, […]
Marketing tips
From the Welcome Business USA January newsletter: Q: We do not have a huge marketing and advertising budget, but we do have some money and I think it is time we tried something new. But what? I was wondering if you might have thoughts.A: A trap many entrepreneurs fall into, myself included on occasion, is […]
Create a burning desire
It’s been 10 degrees for days! And on the Weather Channel this morning, this very compelling item. “The forecast high today for Jamaica is 86 degrees. Wouldn’t you rather be in Jamaica?” Can your business and create a similar burning desire? [small biz] [rural] [Becky McCray] [marketing]