Links: Original detailed post: Sell more by layering paper tracking example: Mary Kay layering chart (PDF) website layering example: Classic Safaris with Vaughan Fulton small biz rural entrepreneurship marketing sales podcast
Sell More by Layering
Do you have complicated or expensive items to sell? Layering can help you to make more sales. The ProcessLayering is the process of giving info in small chunks. Rather than overwhelm a prospect with the whole story and every detail, break it into bite size pieces. Offer just what they want to know right now. […]
Podcast: Business is relationship building
First, treat your customers as guests or as friends, but not as workers. Don’t expect them to do your part of the business. Second, let people know what you offer, repeatedly. Customers don’t study your business like you do, so you’ll have to tell them over and over. Take time to review your week, and […]
Audio: Change of Seasons – Time for Reflection
small biz rural entrepreneurship podcast audio
