You probably have heard the phrase, “follow the money.” The phrase became popular the book and movie, “All the President’s Men,” by Bob Woodward and Carl Bernstein. These Washington Post reporters uncovered the details of the Watergate scandal, which led to the resignation of President Richard Nixon. Today, this phrase remains valid for small-business owners […]
Your Small-business Complaint (Feedback) Process
People complain about your business. It’s true. It happens but most of the time you never hear about them. On average for every one complaint you do hear, there are 26 other complaints that people have. That’s a substantial number. And while many of the complaints are perhaps minor in nature, they are something that […]
Building Your Business – Try Affiliate Marketing
If you want to increase the sales of your product, you must get it in front of more people. While there are many ways to make that happen, a way used by many small businesses is an affiliate marketing program. It’s simple in the concept, one business agrees to carry another’s person’s products, usually on […]
A Question: Service Expectations
If you have been reading my Wednesday contributions to Small Business Survival, you know to expect some tip for your business operation or some new idea seen elsewhere. This week you will find something different. I need your thoughts. I have an opinion but am I realistic? Here is the situation. Over the weekend, I […]
