The best channel to communicate with customers is … the one the customer chooses. OK, you can stop reading right there, if you’ll take that sentence to heart. But for this installment of the Small Biz 100, I’m going to tell you a true story, as well as how to do this right. My husband […]
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Hiring your first assistant
For this installment of the Small Biz 100, Liz Strauss shares some insights on hiring an assistant, virtual or local. Where can a small business person find an assistant locally? Liz suggests looking in the local university, college, or even high school and technical education. You can also work with temp agencies, or any of […]
How to work with a Virtual Assistant
For small town small business people, virtual assistants could be one of the best kept secret tools. A good VA can take some of the administrative load off of your shoulders, and make your business more successful. As a bonus, VA’s can work from anywhere, so I see them as an emerging class of small […]
Hook customers with your compelling offer
Our Friend Susan Reynolds has a terrific story of a marketing success you can learn from. It’s so good, I’m including it in our Small Biz 100, so you can develop your compelling offer that gets you more of the right customers. A Fish StoryFirst the fish story. Susan taught children’s art lessons, starting with […]
