You probably have heard the phrase, “follow the money.” The phrase became popular the book and movie, “All the President’s Men,” by Bob Woodward and Carl Bernstein. These Washington Post reporters uncovered the details of the Watergate scandal, which led to the resignation of President Richard Nixon. Today, this phrase remains valid for small-business owners…
People complain about your business. It’s true. It happens but most of the time you never hear about them. On average for every one complaint you do hear, there are 26 other complaints that people have. That’s a substantial number. And while many of the complaints are perhaps minor in nature, they are something that…
If you want to increase the sales of your product, you must get it in front of more people. While there are many ways to make that happen, a way used by many small businesses is an affiliate marketing program. It’s simple in the concept, one business agrees to carry another’s person’s products, usually on…
Question 1: What product or service in your business adds the most to your bottom line? I hope you answered that question without even needing to take a look at your financials. This may not be the product or service that necessarily provides the greatest return per item. You may sell only one a year….
When you head out in the morning, are you sitting in the seat or driving the bus? Is your business your work or your career? Do you work in your business or on your business? These three questions point out two ways that business owners can look at what they are doing. So often the…
Just over a month ago, I asked for your help (see A Question: Service Expectations – Jan 18th). I thought I should share the thoughts given and an update on my situation. In brief, my question asked if employees of a food establishment should be able to guide me through the payment process using my…
Getting a business up and running takes a lot of hard work. Trying to decide what business to start, determining if there is an audience, and getting your systems in order takes a lot of your effort. And these initial tasks happen at a time when you have only yourself or, at best, limited help…
“What business should I start?” is a common question asked to those of us supporting small-business owners. Sometimes the question is modified as people want a business that “will make lots of money” or will be a success. We, by our position, are assumed to have some special understanding of what the market wants. Okay,…
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