I am old enough to remember the line, “It’s a bird. It’s a plane” as part of the Superman comics and television show. But I haven’t had a reason to think much about this line until I recently got my car serviced. My dealer has moved into a new building. It’s nice. As you enter…
Admit it. You want to own your own business. Saying this is OK. Many people feel the same as you do. Owning a business is a goal many of us have, just like we want to own our own house. Yet turning that wish into reality is the hurdle where many people stop. It’s scary….
It may be that I grew up in a small town area, but mention “small-town service” to people and they will know what you are talking about. So when I saw the tagline on this business sign, I felt I understood how this business treated their customers. (You can read more about developing the tagline…
Understanding what is small business marketing and what is branding is sometimes difficult. Often the concept of branding is collapsed into having a good business name, a logo and a specific color pallet used when identifying the business Marketing, on the other hand, often is equated to advertising only. These perceptions are correct but incomplete….
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline…
A common question I get asked is, “What small business should I start?” My typical answer is: “Think about starting a business around something that sparks your passion.” I have a valid reason for giving that answer. The small business you start will take an incredible amount of time. Plus, as you build the business,…
What stands in your way of moving forward? Whether you are someone who would like to get into business or already are in business and would like to move forward, we often find some reason why we just can’t make it happen. Here are some common issues that may be a roadblock for you along…
Do you ever look at the news and ask yourself how what you see might impact your business? If you are like me, the chances are you don’t do a great deal of this. Yes, we watch the news and may read the paper, a magazine and maybe a trade journal. Plus, we may spend…
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