From the Welcome Business USA January newsletter: Q: We do not have a huge marketing and advertising budget, but we do have some money and I think it is time we tried something new. But what? I was wondering if you might have thoughts.A: A trap many entrepreneurs fall into, myself included on occasion, is…

It’s been 10 degrees for days! And on the Weather Channel this morning, this very compelling item. “The forecast high today for Jamaica is 86 degrees. Wouldn’t you rather be in Jamaica?” Can your business and create a similar burning desire? [small biz] [rural] [Becky McCray] [marketing]

By Tom Peters Brand You turns 300! 2006. The 300th birthday of my favorite American … Benjamin Franklin. I’m in the midst of re-reading Ben’s Autobiography, a marvel and perhaps more apropos today then when he wrote it. Franklin, born to humble circumstances and subsequently a polymath who was the toast of Europe and America,…

Welcome to our new poster, OkieJ. I’ve invited a couple of other small biz experts to post also, so we’ll see if we can get introductions out of them soon.

“Our theme isn’t jobs, jobs, jobs. Rather it is to bring back the kids to their hometown,” said John Larsen, CEO of HomeMovie.com (www.homemovie.com). Larsen started a program, Bring Back the Kids, in the small town of Winthrop, WA (population 350) to connect former residents with career opportunities in their hometown.Source: The Agurban E-Zine, Issue…

This link is about making your website approachable for customers, but the original book is all about making yourself approachable. So let’s push it a little more and think about making our businesses more approachable. If it weren’t your business, would you feel comfortable approaching it? Here are the lessons for websites: Make your site’s…

Here’s a tidy little example of making it easy for customers to buy from you. Convince your boss to buy Web CEO for you If you believe Web CEO can help you and your business in work,download our Power Point presentation (~190 kb) and show it to your boss. That is laugh-out-loud perfect! So think…

My 4 week website class is now over! We were supposed to be covering just the use of FrontPage software. We threw that idea out the first night. All of the students wanted to create a simple site. They didn’t have the FrontPage software, so we needed some different solutions. I’ll publish a few of…