Are you an entrepreneur or a small-business owner? When one reads stories in the newspaper or journals, these two groups are not distinguished from each other typically. Neither the U.S. Small Business Administration nor the U.S. Census Bureau breaks them out separately. So does it make a difference? Or should the writings about building the…
Owning a business is often part of a person’s dream. The appeal of business ownership comes from a variety of reasons including independence, being the boss, money, and family time to name just a few. Yet there is a substantial gap between starting a business and still be running that business five years later. Statistics…
Do you know why you are in business? What a silly question! You’re in business to make money, right? Well, yes. If you are in business and want to stay in business, then generating a profit is necessary. But is that what you really want from your business? Not all business owners focus on the…
I am old enough to remember the line, “It’s a bird. It’s a plane” as part of the Superman comics and television show. But I haven’t had a reason to think much about this line until I recently got my car serviced. My dealer has moved into a new building. It’s nice. As you enter…
Admit it. You want to own your own business. Saying this is OK. Many people feel the same as you do. Owning a business is a goal many of us have, just like we want to own our own house. Yet turning that wish into reality is the hurdle where many people stop. It’s scary….
It may be that I grew up in a small town area, but mention “small-town service” to people and they will know what you are talking about. So when I saw the tagline on this business sign, I felt I understood how this business treated their customers. (You can read more about developing the tagline…
Understanding what is small business marketing and what is branding is sometimes difficult. Often the concept of branding is collapsed into having a good business name, a logo and a specific color pallet used when identifying the business Marketing, on the other hand, often is equated to advertising only. These perceptions are correct but incomplete….
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline…
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