Because I have a pretty specific mission, people have asked me how I decided on it and my niche. So here’s a little of that story. Finding my mission was about taking away, not adding to. I had lots of overlapping circles of topics, areas of interest, markets. Some of my circles were rural,…
Now that we have research showing that people are wanting to move to small towns, how do you let people know your doors are open? You can use these frameworks for thinking and online tools to help people find out that they will love your town. What matters in a town? “What makes a community a desirable…
Pricing your services is a tricky business. Without a physical product and costs to start from, the answer always seems to be “it depends.” Let’s try to get a better handle on how to charge for your services and still make a living. My friend Scott Townsend asked on behalf of his son: @SBSurvival Matthew…
7 Biggest Strengths of Local Shops And how you can build on them. Remember the 7 Weaknesses of Local Shops? They were crazy popular because they touched a nerve. I acknowledged that some of our local businesses really need to step up to earn business today. This series is the flip side of that idea. Small…
Most small town downtowns could use some sprucing up. Different businesses have different styles from a bunch of different decades. None of the signs or facades match. Clashing is probably a better description than coordinating. What can you do to get updated designs without spending a ton on the project? Webster City, Iowa, is one…
7 Biggest Strengths of Local Shops And how you can build on them. Remember the 7 Weaknesses of Local Shops? They were crazy popular because they touched a nerve. I acknowledged that some of our local businesses really need to step up to earn business today. This series is the flip side of that idea. Small…
7 Biggest Strengths of Local Shops And how you can build on them. Remember the 7 Weaknesses of Local Shops? They were crazy popular because they touched a nerve. I acknowledged that some of our local businesses really need to step up to earn business today. This series is the flip side of that idea. Small…
7 Biggest Strengths of Local Shops And how you can build on them. Remember the 7 Weaknesses of Local Shops? They were crazy popular because they touched a nerve. I acknowledged that some of our local businesses really need to step up to earn business today. This series is the flip side of that idea. Small…
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