We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
Giving Tuesday – share your favorite causes.
More than just another shopping day, Giving Tuesday is a movement.
Our ultimate goal is to build a stronger community for all your local businesses, and the charities you donate to and the causes you support are important to that.
But how often do you tell people and share the story of those causes?
Pick one cause – tell that story on Tuesday
Look back. What causes have you given to this year? Pick the one that matters the most to you.
Why does it matter to you? What’s so important about what they do for the community?
Write a three-sentence story about them. Be sure to tag them or mention them by name.
Bonus points: Do it live!
Why not tell your community story in a quick live video on Facebook, Instagram, SnapChat or TikTok?
You give to more causes, so tell more stories
You support and donate to a lot of causes. You’re not limited here. You can do as many of these cause mini-stories as you like!
Multiply it: Like and share
While you’re online, look up your local business buddies. See if they have posted their mini-stories yet. When you find them, like and share them!
You can do as many of these community mini-stories as you like!
See the whole series:
Read all our articles in our Shop Indie Local series.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
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Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
- About the Author
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
