Guest post by Rob Hatch
Chris Brogan recently shared a story of a local bookstore in his hometown. He asked them to order a specific book for him that wasn’t in stock. The owner wrote down his name and phone number and told him she’d order it.
The next week, when he walked in the store, she looked up and said, “Hi, Chris!”
That simple act of remembering his name, earned her a customer for life.
Books sign. Photo CC by Joshua Kirby on Flickr
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Rob Hatch is an author and coach for business owners and executives. He brings a unique blend of knowledge and background in the fields of Human Development and business operations. His weekly newsletter is read by tens of thousands of individuals all over the world. He’s the international best-selling author of “Attention! The power of simple decisions in a distracted world” which was named a 2021 Business Book of the Year Finalist.
