“How do I attract good employees for low-level jobs?” That was one of the responses to our Survey of Rural Challenges.
You don’t. That would be my answer. You will have to re-imagine and remake those jobs.
Let’s look at a lumber mill, a real one in a real small town that friends from Oregon told me about. It has a reputation of churning through people. No one wants to stand on their feet for an 8 hour shift of meaningless work in a noisy and unpleasant environment. People don’t even last a full day; many quit after their first break on the first day. This leads to comments about “kids these days” being weak, and not able to tough it out.
The same family that owns that old mill also just built a new mill in a nearby small town. It will turn out just as much production, more or less, of an innovative new product. But it’s nearly all automated. Instead of 450 jobs, this mill will have 50. And instead of all being those meaningless, noisy, unpleasant and tough jobs, most of the 50 will be clean, more comfortable and at a higher level of responsibility for production.
It’s not just mills. It’s every job. All jobs, all work is being automated at a fast pace.
Millennials have gotten the reputation of refusing meaningless, soul-sucking work. They’re breaking our old mindless system that ground people down. And with automation also coming at us fast, they’re not a minute too soon.
Rather than trying to attract good employees for low level jobs, break those low level jobs apart. Automate the crappy parts. Figure out how to make the important stuff also interesting and useful.
- What is holding us back? Why does every project take so long in small towns? - December 3, 2018
- Control your business holiday lights with smart home tools - November 19, 2018
- Don’t bother to mention the benefits unless you tie them to this - November 12, 2018
- What business does every small town need? A store full of tiny retail spaces - November 5, 2018
- How any business can be part of downtown events by going mobile - October 29, 2018
- Support local entrepreneurship by giving Rising Stars business awards - October 22, 2018
- Why do people say there’s nothing to do here then not come to our concerts? - October 15, 2018
- Need more volunteers? Give everyone a tiny role - October 8, 2018
- Retailers: Fill all empty space, floor to ceiling - October 1, 2018
- Shipping container businesses downtown: don’t make this big mistake - September 24, 2018