In addition to my articles here, I write a weekly newsletter called A Positive View of Rural. There’s no cost, if you’d like to sign up.
Occasionally, I also write guest articles for other sites, and I want to be sure you get a chance to catch those as well. These are some of my recent items shared on other sites and other places.
Top Small Town and Rural Small Business Trends For 2017
This builds on the 3 rural megatrends and adds practical steps rural businesses can take to capitalize on them. It’s at SmallBusiness.com, started by my friend Rex Hammock, a great resource for your local businesses.
Healing the country through travel and tourism:
A discussion on the importance of travel in creating broad-minded people led to this two-part article on how tourism professionals and everyday people can encourage more travel and bring us closer together as people. These are at Tourism Currents, which I helped in the founding of years ago. It is the resource for social media training for tourism and hospitality.
How to Meet the Needs of Your Rural Attendees
You might want to pass this one along to the committee planning that next big conference. You know the one I mean: the one that never remembers to include rural topics even though it’s a state-wide or big regional event that’s supposed to serve all the people. Thanks to a connection from Sheila Scarborough, DMAI (Destination Marketing Association International) shared this story.
6 actions businesses can take to help in downtown revitalization efforts
Deb Brown and I shared ideas for businesses who find themselves in a downtown that could use some love and support. My friend Paul Chaney was kind to feature us in this article at Small Biz Trends.
Why Small Towns are Buzzing About Rural Creative Placemaking
You keep hearing about placemaking, creative placemaking, and maybe even rural creative placemaking. What the heck does it mean? I explain the buzzwords and share practical resources in this guest piece for Orton Family Foundation. I’ve really enjoyed building a stronger connection with the folks at the Orton Foundation. They’re doing good work.
Spurring Rural Entrepreneurship: 8 Innovative Business Models That Don’t Break The Bank
The Innovative Rural Business Models are all about spreading economic opportunity to more people in your community. Author Amy Cortese at Locavesting invited me to share them as prototype other communities can use. When you tear down the barriers to entry, then more people can benefit from owning even a tiny business. Rather than focusing more support and attention on the people who already have the most, this shifts the conversation to the smallest steps, the tiniest accomplishments that can lead people to business success.
Most of these came about because of connections. If you have a connection that you think would be right for spreading some of my practical rural ideas, I’d love to hear about it. Just hit reply and tell me, or leave your thoughts in the comments.
Top Small Town and Rural Small Business Trends For 2017
Small town and rural small businesses will benefit from trends that range from high-tech to hygge.
This year, rural and urban business trends continue to diverge, creating much broader megatrends; redefining the meaning of distance and geography, reshaping retail business, and rethinking what kind of lives we want to live.
1 | Redefining geographic limits
Lines on a map used to define small towns. Small towns felt isolated from the world of big cities as information, communication and technology innovations were often slow in reaching beyond city suburbs.
Lines on a map mean little today. A series of developments stretching back over a century have shortened the distance between any small town and any major city in the world.
Think about all that went into getting us to this point:
- Rural postal service
- Rural electrification
- Telephone cooperatives
- Global and overnight shipping
- Internet access
- Cell phone service and mobile devices
Looking ahead, consider the innovations that are in the process of completely reshaping the cost of moving and connection people and goods:
- Advanced automation in manufacturing, processing, and transportation
- Self-driving vehicles
- Delivery drones
- 3-D printing
- Augmented and virtual reality
- Telepresence robots
Here are ways rural businesses can capitalize on such trends
RuralSourcing | Rural people are finding work as independent professionals or contingent workers, connecting them to the larger economy, often at better pay rates than strictly local jobs.
RuralOmniLocal | More local businesses are selling online and going omnichannel using their own websites, platforms like Amazon or Etsy, social channels, apps and even monthly subscription boxes to reach customers more deeply.
Innovative Business Models | Old business structures aren’t the only way to go into business anymore. Smaller, shared, temporary, and mobile businesses are all increasing. Community and cooperative ownership structures are replacing traditional ownership in challenging business cases.
2 | Customers are changing retail
During the 1970s and 80s, when downtown Main Streets were emptying out and everyone was predicting the complete eradication of independent retail, no one predicted that eventually, Chain Store Age would admit that “Mom and Pops are Cool Again.” Now, big box retailing has triggered its own scale implosion, as chains close stores, reduce square footages and try to retool to imitate that small-town downtown feeling.
The same technologies that are reducing geographic limits apply also to retail as retail splits into two main branches: The infinite and the selective.
Infinite retailers will capture the no-thought automatic re-orders for anything that doesn’t matter
Small independent retailers will shine for carefully considered selections of things where the experience matters most.
The big boxes will be caught in between and will capture less and less.
Here are ways rural businesses can capitalize on such trends
RuralOmniLocal | Small retailers are adopting technology that lets them bring the best of online information and tools directly to the real-world of stores for a mixed real and virtual experience. Think of wish lists, related product recommendations, user reviews, and expanded product information. Tie that to a knowledgeable staff and a curated selection, and you’ve got an experience that can win.
Keep your eye on Amazon | Their retail experiments with bricks and mortar, same-day delivery and instant walk-out checkout predict technology that all retailers will be adopting later.
3 | #SmallTownCool
Society is rethinking a good life and showing a new interest in our rural lifestyles. You may have to look closer, however, as some of this interest is camouflaged in such terms as “local,” “place,” and “cozy,” among others..”
Small-town travel articles are appearing in Washingtonian Magazine, TravelSmith, and even the Weather Channel. UK travelers are heading to the Deep South even before they visit big cities. The big fad for everything “hygge” (the Danish word for “cozy” that SmallBusiness.com described recently) is another disguised interest in the rural life– with its emphasis on experiences like friends coming in from a snowy hike in the woods to enjoy a fire and hot chocolate together. The focus of such “comfort marketing” are people, places and culture, not things.
Here are ways rural businesses can capitalize on such trends
Hygge | Businesses that depend on visitors are talking up their slower pace of life, conviviality, and authentic cultural experiences. You don’t even have to call it “hygge,” as long as you connect with people’s interest in simplicity, calm, and connection.
Placemaking | Small town businesses are getting involved in their communities and improving their quality of life. Arts projects, walkability, public spaces, and grassroots actions reflect a new paradigm for community involvement.
- About the Author
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
