If you chase two rabbits, you probably won’t catch either of them.
That’s one of those “common sense” business lessons I’ve heard for a long time. Of course, I don’t follow it. My husband and I own a liquor store and a cattle ranch, I speak and write about small business, and I co-founded Tourism Currents to teach social media marketing for tourism. Apparently, I’m chasing a lot of rabbits.
|How many rabbits are you chasing?|
I think chasing lots of business “rabbits” is partially a small town trait: we develop multiple lines of income because one business may not be enough to support us in a small town. And we use it to even out risk, the way farmers use multiple crops to even out the ups and downs of commodity prices.
Theoretically, if you could find your one “most profitable” business, you ought to focus on that, and maximize your profits. Of course, that maximizes risk, too, if anything should happen to that business. One of the best posts I’ve read about focusing is Jonathan Fields, “Are you Building a Body of Work or a Cornucopia of Chaos?”
Here’s how I resolved this. I have a central mission. I help small town entrepreneurs prosper, so they can help their communities prosper. Every business I listed is part of that.
Every project that someone asks me to take on, I run through the filter of whether it helps me to support small town entrepreneurs. Yes or no. Very simple. That is the body of work I’m building.
- The secret to effective follow up: What NOT to say - April 15, 2019
- How church buildings can do more for the community - April 8, 2019
- Ideas to fill empty display windows - April 2, 2019
- Know your customers: What do they want to be good at? - March 25, 2019
- 99% of the best things you can do for your town don’t require anyone’s permission - March 4, 2019
- Want more public attendance at your events? Make sure your signs include this specific phrase - February 18, 2019
- Know your customer: Who’s asking them questions? - February 11, 2019
- How restaurants can market each other in small towns - February 4, 2019
- SEO for voice search is different for rural small business - January 28, 2019
- What businesses would work in a small town with empty land - January 21, 2019