Lack of professionalism just cost a local business my patronage.
If you are going to use your cell phone for business, and advertise that number as the way to reach you, remember professionalism. I heard ringback music instead of ringing. And the song? Toby Keith’s “Gonna Get My Drink On.” And it ain’t a liquor store, or any type of business that made it even remotely cute. Does this inspire faith in their professionalism? No. I hung up. Game over.
Being small is not an excuse for whining. It’s also not an excuse for being unprofessional.
Be professional! Think your whole business through from the customer’s perspective. It’s important. Every customer contact point needs to reflect your professionalism. Your business will reflect your personality, without you going out of your way to add it. You’ll show your caring, your commitment, your skill. But not your taste in music. Okay?
Do you have examples?
Together, we are going to try to help each other out of these most common, deadly mistakes. You can use real world examples, real small businesses. Write it up, take a picture, or shoot a short video. Take care not to embarrass the offenders! Key point: include suggestions on how to do it right!
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.