Every small town has a chamber of commerce, but how do you use your chamber of commerce? How do you get the most from it?
Find out what services your chamber of commerce offers.
- Almost every chamber of commerce does referrals. When a person asks the chamber about a type of business, the chamber refers them to a member business.
- Many chambers offer some publicity for your business, through a newsletter, website, or brochures.
- Chambers offer local business news and updates, either through their own newsletters and websites, or through the informal connections you make there.
- Most chambers are active on legislative issues and give you a chance to advocate in a group for small business issues. State chambers tend to be focused on big business issues, but local chambers vary.
- Some chambers have group membership benefits available, like insurance, discounts, or other services.
- Your chamber may present educational workshops, speakers, trainings and leadership programs.
- Good chambers tend to create events to build community and business activity, like festivals, car shows, recruiting fairs and town-wide sales.
- Larger chambers may offer business counseling to help you get started in business or solve problems in your existing business.
Use your chamber as a connection point.
Even fairly large small town chambers don’t do everything. Hopefully, they should know all the other players in your local market and be a hub of connections.
While the size of your chamber depends largely on the size of your town, the quality of your chamber depends largely on the people. If you don’t have a great chamber, get involved in improving it. What if you have a really rotten chamber? Try the next bigger neighboring city or see if you have a county or regional chamber.
Treat it as a long term investment. What you put in today in dollars or in time will pay off, but it will probably be far down the road in ways you don’t expect.
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021