Author Barry Moltz took time to join J.J. Ramberg on MSNBC. They talk about a few of the rules, and how J.J. has seen the trend towards thinking and acting small in business.
Early in the book, Small Town Rules, we mistakenly say: “Events that “stick” to a large corporation can threaten to bring down a company. There are well known examples of Johnson and Johnson’s Tylenol (product tampering), Perrier (product contamination) and Honda (brake failures).” One loyal reader rightfully pointed out that the brake issue was at Toyota not […]
Cartoon (CC) by Gaping Void “A big company can choose to remember that it was once a small company.” Artist and Marketer Hugh MacLeod gets the small town rules. He grew up in a small town, and has lived in towns and cities world wide. He drew this Cube Grenade for Rackspace, as they experience […]
Seen on the streets of Chicago: Rolling Rock is “Born Small Town.” Stop by their website, and you’ll see that they are embracing the “small town character.” Rolling Rock clearly gets that consumers are ready to embrace small towns. Is your brand ready for the shift in consumers?