Early in the book, Small Town Rules, we mistakenly say:
“Events that “stick” to a large corporation can threaten to bring down a company. There are well known examples of Johnson and Johnson’s Tylenol (product tampering), Perrier (product contamination) and Honda (brake failures).”
One loyal reader rightfully pointed out that the brake issue was at Toyota not Honda.
Our apologies to everyone at Honda.
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Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy is a book written by Becky McCray and Barry Moltz. It was published in 2012 by Que Biz Tech and was reprinted internationally in 2015.