Seen on the streets of Chicago: Rolling Rock is “Born Small Town.” Stop by their website, and you’ll see that they are embracing the “small town character.” Rolling Rock clearly gets that consumers are ready to embrace small towns. Is your brand ready for the shift in consumers?
Another brand is recognizing the “small town” shift in consumer feeling: Delta Airlines. Delta’s ground operations at the Atlanta airport are sporting signs with “Atlanta’s Airline,” “Proud to call Atlanta home,” and “Atlanta’s hometown airline for 70 years.” It’s a Small Town Rule 7: Build You Local Connections play by the brand. Consumers are…
On Wednesday, May 30, 2pm Central, join us for a celebration of Small Town Rules. We will have special guests, Chris Brogan, Liz Strauss, C.C. Chapman and Rieva Lesonsky as well give out 10 free copies of the book. Join us for an interactive event! You can call in to join us at (347) 426-3202, or…
Carol Tice writes over at Entrepreneur that planning for the crash is something large organizations do well. Her background in risk management gives her a good perspective, though I’d argue that plenty of large organizations have missed this lesson, too. Carol lists off seven key risks that companies should look at. Commentors have added a…
Small Town Rule 7 is to build ties to your local communities. Dominoes Pizza is doing that with their commercial playing up the contribution of a local franchisee providing healthy eating options to all locals. A healthy diet is essential for good health and nutrition. It protects you against many chronic noncommunicable diseases, such as heart…
Thank you! After we introduced Small Town Rules on the 30th, you ran Amazon completely out of stock on hardbacks in less than 24 hours! In fact, you ordered 50% more copies than they had. Amazon should have more hardbacks in stock at the end of the week. Barnes & Noble and Que Publishing both…
Barry and I are excited to introduce Small Town Rules to you. The book is rolling out for sale now, and we’ll be celebrating the launch all week. Barry introduces Small Town Rules, from an undisclosed location: I introduce Small Town Rules, from my office in Hopeton, Oklahoma: Watch for special offers to launch…
Seth Godin took on the role of technology in changing the role of geography, in Sovereignty and the new world–the end of nations? Technology has allowed us to move both information and goods in ways that completely changed long established business patterns. In addition to the changes in communication, look at the changes in containerized…
Glad you dropped in to the rural and small town business blog, established in 2006.
We want you to feel at home, so please take our guided tour.
Meet our authors on the About page.
Have something to say? You can give us a holler on the contact form.
Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.
We partner with campaigns and organizations that we think best benefit rural small businesses.
Copyright © 2006–2026 Becky McCray • Site by Webdancers